Ve’ahavta Brand Exploration

A visioning exercise

Symbol showdown!

Ve’ahavta values vote

A couple of weeks ago I had the pleasure of leading a series of focus groups, or  “Brand Exploration Sessions” at Ve’ahavta. As always in this type of direct consultation,  very diverse and impassioned stakeholders (Staff, Donors, Volunteers, Community Partners) had a wealth of valuable insight to share with me as we explored all things Ve’ahavta.

The collective wisdom of these focus group sessions, augmented by the results of a larger audience online survey conducted by the communications team as well as direct consultations with Ve’ahavta program participants set the stage for creating an authentic and powerful new visual identity.