Design Edge News

OBM Spring Campaign info graphic

So cool!  Design Edge Canada has written a lovely profile piece of the Ve’ahavta rebrand! Always nice to get the recognition from the design community, and of course the more people know about this wonderful organization the better. Read the article here.

Brand Exploration Session

RPFF Brand Exploration Session

 

As this years festival was rapidly approaching, G Strategic facilitated a Brand Exploration Session with a cross-section of RPFF stakeholders, from festival founder Chandra Siddan to filmmakers, volunteers, community group leaders and RPFF staff. The group represented a wide range of experience and perspectives on the festival, and their insight and passion generated a synergy that was both inspired and inspiring.

Through a series of facilitated activities, the group brainstormed and pooled their collective wisdom around key topics: exploring RPFF context, defining stakeholder groups and needs, and translating those needs into ideas for RPFF web site content and functionality – as well as exploring other ‘low-tech/no-tech’ communications tools, sensitive to the fact that some stakeholders have limited access to web technology and/or linguistic or other barriers.

The Brand Exploration Session proved rich in insights and real-world observations. Primary research – direct input from front-line stakeholders – invariably provides valuable information and perspectives. In the case of RPFF, this direct consultation embodies two core values of the organization as articulated in the RPFF Strategic Plan 2010-2012: cultural awareness and inclusion. It is also a demonstration of authenticity and respect. All of these values are essential to this strategic process. The energy, passion, and generosity of this group was impressive, and illustrates the dedication to Regent Park Film Festival by all who participated. Bravo!

““What a great session! The format of the consultation, the quality of responses and the thoroughness of your research have been invaluable to the formation of our festival communications so far. You’re leading us to asking important questions about RPFF and towards a better understanding of how we would like to portray ourselves. Really looking forward to the next steps. Thank you!”

Ananya Ohri
Festival Manager
Regent Park Film Festival

RPFF Brand Exploration SessionRPFF Brand Exploration SessionRPFF Brand Exploration Session

RPFF Rebrand

 

Created in 2003, Regent Park Film Festival is Toronto’s only free multicultural film festival showcasing local and international works relevant to residents of this diverse community. RPFF is proud of its combined artistic and social mandate which is unique on the Toronto film festival landscape. In Spring 2011 RPFF will move to its new home in the Regent Park Arts and Cultural Centre, in the heart of the stunningly revitalized Regent Park neighbourhood. As Canada’a largest social housing community celebrates its renaissance, Regent Park Film Festival will be celebrating its tenth anniversary.

G Strategic is thrilled to have been asked to help RPFF create an ambitious communications strategy as they boldly move forward. The project consists of conducting a communications audit, an environmental scan, consultations with key stakeholder groups, and a written report summarizing findings. From this extensive consultation, G Strategic will undertake a re-branding process that will include creating a new visual identity, website, and social media strategy, and a range of other communications supports.

Reel Images. Real Communities. Real exciting!