Perspectives 2013

Branding a leadership conference

The Ontario Network of Employment Skills Training Projects (ONESTEP) is a province-wide umbrella organization for non-profit agencies that deliver training and employment programs. ONESTEP asked me to present a workshop on branding at a Leadership conference organized in March 2013. One thing led to another and I was delighted to also design the visual identity, postcard, signage, and event brochure for the event. I also suggested capturing the business focus of this conference with a tagline: Invest in Leadership.