My Toronto

Launch Campaign / Social enterprise

 In 2012 “Café Arts: where homelessness, great art and coffee meet” was launched in the U.K. By providing Londoners affected by homelessness with single-use cameras, the MYLONDON project captured their unique perspectives on life in the city. A calendar of images was produced and sold by participants, providing a direct source of income. The project has expanded to Manchester, England; New Orleans, Louisiana; San Paulo, Brazil; Sydney, Australia, and is now being launched in Toronto by Veahavta. I was honoured to be asked to create marketing materials and a direct mail campaign to launch the MYTORONTO project – an awesome initiative combining art and heart.