Perspectives 2013

With ONESTEP hosts Lorraine Katanik and Executive Director Ed Kothiringer

With ONESTEP hosts Lorraine Katanik and Executive Director Ed Kothiringer


I recently spoke at Perspectives 2013, a conference for leaders of Ontario’s Education and Training organizations hosted by ONESTEP. 2 days of stimulating conferences addressing the challenges and opportunities of a sector very much in the news these days. My presentation, entitled “Making the Business Case for Branding” used hard data and case studies to illustrate how brand valuation is big business in theĀ  the corporate world, and that Nfp’s should think about how they value their organizational brand as well.