Welcome Ve’ahavta!

welcome Ve'ahavtaI am thrilled to be working with Ve’ahavta (Hebrew for “And You Shall Love”) on an organizational rebrand.

Ve’ahavta is a Canadian humanitarian and relief organization that is motivated by the Jewish value of tzedakah – the obligation to do justice – by assisting the needy locally and abroad through volunteerism, education, and acts of kindness, while building bridges between Jews and other peoples, worldwide.

Welcome Ve’ahavta!

Montréal Mission


Mélissa and me at the beautiful OBM Women’s Shelter Café

I recently had the opportunity to return to my home town to meet with the wonderful people at the Old Brewery Mission in Montreal as we continue our creative work together on an exiting project to launch next fall.

OBM Foundation Communications Manager Mélissa Bellerose was a charming host as she showed off OBM’s impressive facilities – merci Mélissa!

OBM is Quebec’s largest organization offering shelter and transitional services to homeless individuals. I was  impressed by the range of services, the clean and well-designed facilities, and the respect for the clientele evident in a myriad of details. I am so proud to be helping OBM achieve their audacious goal of ending homelessness in Montreal.

Welcome Maker Junior!


Welcome Maker Junior

Cute Robot!

Do you know about the Maker Movement? Representing an extension of DIY culture, Maker Culture  aims to harness creativity and inventiveness in an ever-expanding audience bored with being passive users of technology. Typical interests enjoyed by the maker culture include engineering-oriented pursuits such as electronics, robotics, and 3-d printing. As a life-long maker of things myself, I was thrilled to be asked to do branding and design for new initiative aimed at sparking geeky creative genius in kids, Maker Junior. In this Skype video meeting screen capture, Maker Junior’s founder Alison is showing me an example of a pilot Maker Junior project.

Welcome Maker Junior!

Perspectives 2013

With ONESTEP hosts Lorraine Katanik and Executive Director Ed Kothiringer

With ONESTEP hosts Lorraine Katanik and Executive Director Ed Kothiringer

I recently spoke at Perspectives 2013, a conference for leaders of Ontario’s Education and Training organizations hosted by ONESTEP. 2 days of stimulating conferences addressing the challenges and opportunities of a sector very much in the news these days. My presentation, entitled “Making the Business Case for Branding” used hard data and case studies to illustrate how brand valuation is big business in the  the corporate world, and that Nfp’s should think about how they value their organizational brand as well.

Welcome ONESTEP!



Welcome to ONESTEP!

ONESTEP has asked G Strategic to brand and design all conference materials for the Perspectives 2013 Conference to be held in March. I will also be speaking at the conference on “Making the (Business) Case for Branding”. Welcome ONESTEP!

Regent Park Film Festival Opening

Sherri and Ananya on Opening Night

Opening Night with Ananya Ohri, Executive Director

We made it! After over a year of hard work and dedication to transforming the Regent Park Film Festival into something bigger, better than it was (while remaining passionately true to its committment to local communities), Opening Night was at the Daniels spectrum was a resounding success. So cool to see everything come together… can’t wait to start working on next year’s festival ;-)

A Rebrand for Health and Justice

CELA logo

G Strategic Rebranding CELA

G Strategic is excited to have been asked by the Canadian Environmental Law Association to rebrand their organization. CELA protects human health and our environment by seeking justice for those harmed by pollution or poor environmental decision-making and by working to change policies to prevent such problems in the first place. For 40 years CELA has used legal tools, undertaken groundbreaking research and conducted public interest advocacy to increase environmental protection and to safeguard communities.

Art Director at the Festival

Sherri is Art Director at RPFF

This just in from the Regent Park Film Festival: “We are very excited to announce the artistic brain behind our new look, our Art Director, Sherri Gallowitz. Our new look launches later in the summer but we couldn’t wait to introduce you to Sherri!

It was such a thrill for me to see this announcement in today’s Regent Park Film Festival e-newsletter. I’ve been hard at work with the RPFF creative team on the new festival branding, website and much, much more – I can’t wait until the launch!

See the full newsletter here


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