Does your organizational branding represent you well? Is it clear, consistent, and compelling? Perhaps you’re launching a new program, service, or event? Branding (and rebranding) is the cornerstone of my business and my specialization for over two decades. Having honed my skills for many years in the corporate sector, I am passionate about applying best practices in research-driven design to my nonprofit sector clients. Unleash the power of branding rooted in insight, authenticity and inspiration to help you reach your strategic objectives.

SERVICES OFFERED

Naming
Taglines
Brandstorming / group facilitation
Commmunications audit
Branding
Rebranding

A few select branding projects are featured below, or you can check out the portfolio.

 

Brad Cundiff

Brad Cundiff

President / Green Living Communications

“”What I want her other clients to know about Sherri is that she is a real thinker who makes sure to fully understand the challenge and then expresses creative solutions in rock-sold design (not trendy or cute, but effective and elegant). There’s a million “can do nice” designers out there. Sherri stands out from the pack thanks to her analytical skills.”

Robyn Segall

Robyn Segall

Director of Communications / Ve'ahavta

“On behalf of the board, the marketing committee, and the staff, I would like to sincerely thank you for your superb work on our branding… You are a consummate professional, thorough and thoughtful, passionate about your work, and a true pleasure to work with. We are thrilled with our end result and are confident our new brand will take us to new heights into the future. We look forward to the ripples of goodness and growth that will follow!”

Ananya Ohri

Ananya Ohri

Executive Director / Regent Park Film Festival

“Regent Park Film Festival was entering our tenth anniversary year. The time was right to overhaul our festival brand, and we needed a designer who would understand what our unique festival is all about. Sherri took the time to gain an in-depth understanding of our social, educational, as well as artistic mandate, led a fantastic brainstorming session with a cross-section of Festival stakeholders, and conducted a thorough review of our Toronto film festival environment before even beginning to work on design. Sherri’s creative presentation, which included a new tagline as well as graphic design concepts, was well-thought out, and the end-product is brilliant. Her design work has provided the Regent Park Film Festival with not just a new look, but a series of valuable communication tools, from our new website to our festival poster, program, and advertising. Sherri is also great to work with, frequently goes beyond what is expected, and her commitment to her projects is admirable. I very highly recommend her!”

Kathleen Cooper

Kathleen Cooper

Senior Researcher / Canadian Environmental Law Association

“Working with Sherri was a real pleasure. We had a complex set of ideas to convey with our rebranding and Sherri was a good listener. She quickly and succinctly captured the challenges we faced and helped us achieve a rebranding that communicates our mission and values.”

Jill Cunningham

Jill Cunningham

Executive Director / Ernestine’s Women’s Shelter

“Sherri is a highly skilled, creative designer. She works well with a variety of people in varying postions and as a result is able to provide designs that are responsive and reflect the personality of the client organization. I couldn’t be happier with the brand re-design Sherri did for Ernestine’s Women’s Shelter. Sherri was a consumate professional every step of the way and her results were amazing. We are getting so much positve feedback on our new look that everyone is feeling so energized. We have hired Sherri to design other campaign pieces and our annual report for 2012.”

Tim Progosh

Tim Progosh

President / Canadian Comedy Awards

“Sherri was able to deliver a fantastic design and concept for the 11th Canadian Comedy Awards and Festival – on time and on budget! It was just what we needed and gave our whole organization a new start!”